TURORIAL QUESTIONS 2

1. WHAT IS MEDIA CONCENTRATION AND CONGLOMERATION? HOW ARE THEY SIMILAR OR DIFFERENT TO EACH OTHER?

Media concentration is a process that makes lesser and lesser people have control over the media most likely to avoid complications as it is easier to make decisions with said media when there are fewer people to consult. Media conglomeration is the process of gathering as many media content / media shares by one single entity such as the Walt Disney Company. They are different in a sense where one is to gather as many forms of media as possible and another is to have more control over it by getting lesser people have power over a certain media.

2. WHAT IS THE POLITICAL IMPACT, IF ANY, OF CONCENTRATED CORPORATE OWNERSHIP OF NEWS AND OTHER FORMS OF MEDIA?

Political impact is like when government has a big hold or influence on the media, so that means whatever the media publishes or shares, the main influence behind it is the political parties for example. like newspapers and TV stations are good examples. whatever the TV or newspapers will show it will be pro government, all the good and positive things bout the political they will say, all the bad things they will hide, and probably distort the ugly truth. corporate owners of these media will obviously be careful in what they say and put in their TV and newspapers so they don't offend the government. mostly they will make sure all their content pleases the government . so, it can be said, that political impact is very real and serious and is happening in many countries and also our country Malaysia. so, all the good positive things bout our current government we always see on paper and TV ( dunno whether all is true or not ) and the bad things bout our government we never seem to see on paper or tv. so sad. 

3. WHAT IS THE RELATIONSHIP BETWEEN MEDIA OWNERSHIP AND DIVERSITY IN MEDIA CONTENT? COMPARE AND CONTRAST THIS RELATIONSHIP IN THE NEWS AND POPULAR MUSIC INDUSTRIES.

The more media content being owned, the wider the variety in media content. this means if u are a big and powerful media company, means u have more resources and money and all, thus the company. has more media content. so much variety. Take for example the Universal Music Group. they have so so so many labels thus they have so many artist all producing different genres of music and stuff so that means a lot of variety and a lot of revenue is generated. They have big and powerful roster of artists such as the Black Eyed Peas and 50 Cent and Justin Bieber,  their content is music is diversified, allowing for more choices and in return, higher sales as compared to other record labels. because they are so big and powerful and rich, so they can have so much variety and diversity in their productions, media content. only with their huge ownership they can have so much variety of content.